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July 2010

The Golden Rules of (Make Up) Foundation

  1. Start with a cleanser, moisterizer and PRIMER . If you are looking for the best one on the market!! Click here
  2. Let your primer is dry for about 5 minutes
  3. Never use foundation over old make-up, it will look cakey and dull. Keep the baby wipes handy to take the old make up off and start fresh including the primer and moisterizer.
  4. To get the right foundation colour test it on the jaw line in daylight, if the colour disappears it is the right tone for you. Click here to receive your testers of best foundation!
  5. Blend your foundation properly, invest the money in a good foundation brush and use your fingers for the finishing touch. Sponges absorb a lot of product and are bacteria prone.
I am running hands on Cosmetic Workshops where 6 to 8 ladies will try the foundation, eye shadow, lippy colours that suit them and how to apply and where to apply. I run them at a Hostess home Thursdays through to Saturdays during the day and the events take 2 to 3 hours and all girls have lots of fun AND look like ready to go on the town. The Workshops are free and the Hostess receives a beautiful Spa gift worth $132 plus lots of hostess benefits of course for having the workshop at her place. The girls will receive specials and giveaways during the event!

Beauty By Style Angel Cosmetic Workshops - Sydney Metro NSW only!!

I am running hands on Cosmetic Workshops where 6 to 8 ladies will try the foundation, eye shadow, lippy colours that suit them and how to apply and where to apply. I run them at a Hostess home Thursdays through to Saturdays during the day and the events take 2 to 3 hours and all girls have lots of fun AND look like ready to go on the town. The Workshops are free and the Hostess receives a beautiful Spa gift worth $132 plus lots of hostess benefits of course for having the workshop at her place. The girls will receive specials and giveaways during the event!

I know you have a great group of girlfriends and colleagues and I would love you to host an event! They are so much fun!

These are also great events for fundraising where 10% of all sales go to the Charity of choice. So if you know of anyone who is looking at raising funds and wants to have some fun feel free to pass on my details!

beauty@styleangel.com 

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9520 9018  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010

Book a Cosmetic Workshop AND raise funds for your Charity of Choice

Here is a FUN idea to get a group of Ladies together and raise much needed funds for your Charity of Choice! (Sydney NSW Metropolitan Only)

Beauty by Style Angel is running hands on Cosmetic Workshops where ladies will try the foundation, eye shadow, lippy colours that suits them and will learn how to apply and where to apply.

We run these events on Thursdays through to Saturdays during the day and the events take 2 to 3 hours and all girls have lots of fun AND look like ready to go out on the town.

These Cosmetic Workshops are free and the Hostess receives a beautiful Spa gift worth $132 plus lots of hostess benefits of course for having the workshop at her place. The girls will receive specials and giveaways during the event! AND we donate 10% of all revenue to your charity of choice as well as have "gold coin" donations.

These are great events for fundraising where 10% of all sales go to the Charity of choice. So if you know of anyone who is looking at raising funds and wants to have some fun feel free to pass on our details!

These events are also suitable for Corporate groups, Golf Clubs, Bowling Clubs, Sport Clubs etc etc. We can cater for small (6-10) to larger groups (10-20). (Sydney Metropolitan Only)

Also contact us if you need donations for larger fundraising events!

Giving You Radiant Skin!

Angela Barbagallo
Creator of Beauty By Style Angel
beauty@styleangel.com


Fashion By The Stars - Your July/August 2010 Shopping Horoscope by It's in The Stars

brought to you by Elizabeth Ball from It's In The Stars

Book a live phone consultation with astrologer Elizabeth Ball of http://www.itsinthestarsonline.com!

Astrology survey at  http://bit.ly/aIDach you’ll receive a $15 gift certificate code that you can use towards any of the It's In the Stars products.

Most people know that you can use astrology to understand yourself, your child/ren or your partner, but you can also use it to select the best dates for you to embark on particular ventures. Best of all, you can even use astrology to help you with your wardrobe needs! By working out what you need your clothes, shoes, accessories and/or jewellery to achieve for you – sex appeal? Impressing your boss? Meeting his mother? – you can go shopping on those dates which have the most supportive planetary energies. Have fun shopping!

July

22nd – structured glamour, classy Armani-eseque pieces will appeal today. You want to look understated but smartly dressed

23rd – time for a huge change? Take a gulp of air and an outspoken friend who wants to pull you into the 21st century and update your look in a big way

26th – if you want to mean business, go for work outfits and suits which give you an air of authority with a hint of sexiness. Those of you about to go on holidays could be drawn to cheerful resort wear with splashy tropical prints or ethnic details

30th – if you haven’t already signed up to those bargain shopping newsletters listing which fashion stores have sales, do so now. Today is excellent for spotting a bargain that someone else has overlooked

August

7th – today is all about risk-taking, daring to overhaul your image. This can be refreshing but if you go too avant garde, don’t be surprised if you get buyer’s remorse

8th – today is ideal for giving away those pieces in your wardrobe you never wear to a favourite charity and for looking for classy investment pieces that whisper elegance.

Book your astrology phone consultation now with Elizabeth at http://gifts-by-the-stars-online.com/shop/astrology-consultations and let her know what days suit you best!

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9520 9018  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010

10 Ways Ways to Keep Your Makeup Germ-Free

Book NOW for your Own Cosmetics Workshop for you and 6 of your girlfriends and have a hands-on make up lesson. Every Cosmetic Workshop Hostess will receive a Thank You Gift worth $132. Bookings for Sydney NSW Metropolitan area only. Call 02 9520 9940 or email angela@styleangel.com
10 Ways Ways to Keep Your Makeup Germ-Free
  1. Instead of putting your fingers in your foundation bottle or applying lipstick directly to your lips, scoop or pour out your daily cosmetics onto a stainless steel palette (available at beauty supply stores). Then you are free to use your hands or brushes to apply it. If you never touch your hands to the opening of a liquid or gel product—or your mouth to the edge of a lipstick—you will keep it bacteria-free longer.
  2. Don't attempt to lengthen the life of a mascara by "washing" it. Running a wand under water breaks down preservatives and brings germ-loving moisture inside the container. 
  3. Sharpen your eye and lip pencils each time before use; it will scrape off any newly formed bacteria.
  4. Don't keep a makeup bag in your car. Heating up in the glove box, preservatives inside cosmetics will degenerate. All of a sudden that skin cream—which is meant to last a year after being opened—is a hygienic hazard.
  5. Throw out mascara three months after it has been opened—whether it's used up or not.
  6. Keep liquid makeup in the refrigerator, especially if you tend to use a single jar of product for a long period of time and/or live in a warm climate. Make sure to shake liquid products, such as foundation, before using.
  7. If a lipstick hasn't been used in a while, wipe off the top layer with a tissue or paper towel.
  8. Clean makeup brushes every few weeks by giving them a wash with shampoo and conditioner or with a nonalcohol spray brush cleaner and lay on a paper towel to dry.
  9. Avoid testers at makeup counters. Instead, allow a clerk to apply makeup on you, and make sure he or she uses one-use mascara wands and portions of lipsticks or other creams scooped out with a Q-Tip or small utensil.
  10. Wash your hands before and after you put on makeup.
  11. Buy inexpensive makeup bags and discard them after six months of use or after anything has been spilled inside them.

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9520 9018  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010


Be Your Own Private Stylist!

www.StyleAngel.MyPrivateStylist.com

Have  you ever been on a shopping trip and spotted an item of clothing that you loved on the rack?

Maybe it was a dress?  Perhaps a top or skinny jeans? Or a skirt?
Ever bought the dress, top, skinny jeans or skirt then taken it home, only to banish it to the wardrobe, drawer – or worse – the blanket box, forever?
As women, all of us have done this!
We’ve made a wrong decision when it comes to clothing…and wasted money and cluttered our house up in the process.

You can help yourself make the right clothing decisions every time!

It’s all thanks to My Private Stylist!

Use the program from the comfort of your own home at anytime.  The program allows you to plug in your body details – your measurements, etc – and it then creates for you a specific style blueprint for you to follow.

Activate your Style Portfolio and receive 20% off the normal price of $89 (limited offer ends 31 August 2010) www.StyleAngel.MyPrivateStylist.com use FASHION as your Coupon Code upon checkout to receive your discount.

Hemlines3 

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9520 9018  Mob 0407 032 531

www.StyleAngel.MyPrivateStylist.com
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010



Cosmetic changes rock

Cosmetic changes rock

The lucrative cosmetic counters of Myer and David Jones are under threat from the internet, writes Sue Mitchell. When Myer slashed cosmetics prices by 10 per cent just before Christmas, women were snapping up lipsticks, eyeshadows and foundation by tho armful.

Myer's strategy was almost unprecedented in the department store sector, where premium
cosmetics are rarely discounted, and certainly not before Christmas.The discounting achieved its purpose, helping to boost Myer's December-quarter sales. However, industry players claim it has
contTibuted to unusually lacklustre cosmetics sales since because many women bought in bulk before
Christmas. More significantly, Myer's move demonstrated that price is a key factor in demand for cosmetics, contrary to the long-held belief that women will happily pay the asking price for a bit of "hope in ajar".

Broker Deutsche Bank says Australians pay 25 per cent to 40 per cent more for premium cosmetics than consumers in the United States and can save an average 40 per cent by buying cosmetics online.Deutsche analyst Alexi Baker-McLennan believes David Jones and Myer, which account for 60 percent ofthe $1.6 billion of premium cosmetics sold in Australia each year, could lose business to the internet as increasingly value conscious consumers seek better deals online. "Online retailers offer a strong value proposition and therefore look likely to take market share in the premium cosmetics space," Baker-McLennan says. Baker-McLennan is speaking partly from personal experience. She buys 70 to 80 per cent of her premium cosmetics from online retailers such as Strawberrynet.com and midwestskincare.com. But Baker-McLennan also points to be strong growth in online cosmetics sales overseas. Online cosmetics retailing is growing at 30 per cent a year and now accounts for 2 per cent to 5 percent of the total market in the United States.

Deutsche Bank estimates that online retailers could account for 8 per cent of premium cosmetics
sales in Australia within six years, crimping sales and margins at David Jones and Myer. Cosmetics are an important category for the department stores. They account for 15 per cent of total sales and 25 per cent of gross profits, delivering gross margins of 70 per cent, Deutsche says. However, David Jones chief executive Mark McInnes rejects the Deutsche Bank findings and says the calculations and assumptions are "naive and factually incorrect".

He rejects the suggestion that Australians are paying too much for premium cosmetics compared
with consumers in the US. According to Deutsche, the recommended retail price for 50 millilitres of Clinique's Moisture Surge Extra is $75 in Australia, while US consumers pay about $40.96 (excluding shipping and based on an exchange rate of US83¢). A 15ml jar of Estee Lauder's Re-Nutriv Ultimate Lifting Eye Creme costs $200 in Australia and $120.48 in the US.
However, McInnes says Deutsche calculations include GST and fail to take into account US state and
federal taxes such as VAT, which add about 10 per cent to prices at the point of sale. Cosmetics and
fragrances from Europe and Asia also attract a 5 per cent duty.
McInnes estimates the department store's gross margin on premium cosmetics is about 47 per cent rather than 70 per cent. He agrees with Baker-McLennan on one point: growth in online retail will present challenges for established bricks and mortar retailers such as David Jones. "But on a five to 1O-year basis David Jones will win because it has all the brands," he says. Cosmetics retailing is all about colour, touch and smell, says McInnes, and you can't get that experience over the internet.

"Estee Lauder and L'Oreal will not allow their products to be commoditised," he says. The total Australian cosmetics market is worth about $2.7 billion, according to Datamonitor, and is relatively mature, growing at about 3 per cent a year. Growth is fuelled by product innovation and new categories, backed by slick
marketing campaigns and editorial coverage in women's magazines.


While margins on premium cosmetics are high, it is still a high volume, fast moving conSIDner goods market. The major suppliers such as L'Oreal and Estee Lauder, which together account for 75 per cent of the market, favour the premium department stores as partners to achieve distribution economies of scale. Unlike Europe, Britain, the US and Asia, Australia lacks thesophisticated speciality cosmetics
retailers such as LVMH'sSephora. Australia's largest speciality cosmetics retailer, Jo Horgan's 25-
store Mecca Cosmetica chain, deliberately stocks niche and specialist brands such as Stila,
Nars and Kiehls. "Cosmetics companies are near perfect suppliers," says Baker-McLennan, "because they typically pay for fitouts, provide inventory on consignment, subsidise staff costs, train staff and fund gift-with purchase promotions." Baker-McLennan concedes that good bricks and mortar retailers
will always beat internet retailers on customer service and in-storeexperience. "But we don't think
this creates an insurmountable hurdle for internet retailers, she says. "What they lack in service they make up for in price." What's more, 50 per cent of purchases are women replacing used products, meaning they don't need that cosmetic counter to get what they want. Cosmetics houses and their bricks and mortar customers may have to reduce prices or invest more in promotion and marketing to keep customers shopping in store, she says.


Shoe Style Guide

Ankle Strap

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Best suited for taller, thinner legs. The ankle strap can cut the line of the leg, making it seem less long and lean.

Chunky Heel

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Also best for taller and thinner legs, a thicker heel can be too heavy for a shorter frame and will draw attention down, taking away from a long and lean silhouette.

Cutaway Arch

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Can be used on shorter legs to make them appear longer and leaner. The cutaway and pointy toe add length to the leg. This is a good choice if you need a lower heel but still want to benefits of a higher heel.

Flats

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Flats can work for any body, but be sure to notice that a pointier toe will elongate your legs—good for petites and heavier legs, while a more rounded toe works better on longer, leaner legs.

Kitten Heel

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A kitten heel is a great substitute for a high heel. It will be a trend this summer and is a sexy option for gaining some height and lengthening a petite or heavier leg without killing yourself in a high heel.

Knee-High Boot

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Knee-high boots will cut your leg in half unless worn with matching tights. This may not be the best choice for petites or heavier legs; however, if you are tall and lean, a knee-high boot can be used to balance an outfit and your proportions to complete an outfit.

Peep-Toe Shoe

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Works for all body shapes, heights and weights. It is extra sexy when paired with a platform for extra height. It does not break the line of the leg, creating a long, lean silhouette. Plus, it shows a couple toes and maybe a pop of toenail color—very sexy!

Pointy-Toed Heel

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Also works for almost all bodies. I do not recommend it for taller, leaner legs, as it will only make you seem taller and leaner. However, for the rest of you, it is a closet must-have, especially in black!

Round-Toed Heel

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Best for taller, leaner bodies; it cuts the line of the leg and can make shorter, heavier legs seem shorter and heavier.

Square-Toed Heel

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Good only for taller, leaner legs, as it cuts the line of the leg abruptly in a similar manner to the round-toed heel.

Sling Back

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Perfect for all body types. This is style is also nice with a platform for added height and can be found with a peep toe. This combination makes for a very sexy shoe!

Strappy Stiletto
Also good for all body types—just be careful not to choose one that has an ankle strap if that does not suit your body type.

Wedge

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Excellent for all body types. This is a great choice if you need the stability of a thicker heel but should stay away from a chunky heel. A wedge can also be found in a variety of heel heights and with a platform for added height.

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9520 9018  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010