Maternity

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Luxurious Maternity Lingerie - Cake Lingerie

Mums and mums-to-be around the world can now celebrate being a ‘Real Mum’ – Cake Lingerie in a recent promotional video for the International brand, ‘real’ mums sing their praises on how beautiful and comfortable Cake Lingerie makes them feel.

April 15th, 2010 –  ‘Real’ mums show just how exquisite, feminine, tasteful and comfortable all mums can feel even whilst being a pregnant woman or a nursing mum. Six mums and mums-to-be were selected from a nation wide online competition in the search to find ‘real’ mums to be the faces of Cake Lingerie in a ‘real’, fun and bubbly promotional video.

The criterion for the competition was simple, ‘real’ women that were pregnant or nursing, and women that were different shapes, sizes, ages and ethnicity. Tracey Montford, the founder of Cake Lingerie, encouraged all women to enter because “at Cake we design for real mums, and all women are beautiful and should be celebrated. We are constantly bombarded with unrealistic body images in the media.  The real mums video is all about real women with real bodies enjoying a product designed to celebrate and embrace their new found curves”.

After the great response and support from the media, both print and online, the response was overwhelming from women all across Australia. Six fabulous women were chosen to help promote Cake Lingerie’s ‘Real Mums’ video.

Pampered in Cake’s gorgeous new collection – ‘Let Them Eat Cake’, the promotional video captures the exciting, joyous and realistic moments of being a ‘real’ mum. One mum aptly quoted ‘I’m a real mum because I change dirty nappies, I sweat under situations and I get a bit stressed…’

This captivating video portrays ‘real’ mums wearing ‘real’ products that are designed to help make mums look just as beautiful as they feel. The video will sure pull on a few heartstrings and have all mums across the world relating to these six beautiful mums. The video will be due out for release on the 1st of June 2010.

Angela Barbagallo

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9423 4767  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010

Luxurious Maternity Lingerie - Cake Lingerie

French Vanilla   Plum Pudding


Cake Lingerie serves up Tasty Treats for 2010

For Mums craving a treat and an indulgence that will make them feel fantastic, Cake Lingerie is a must have.  A true Australian success story, the Cake brand was launched in August 2008 and is now available in 16 countries and over 250 stores, and in some of the most prestigious boutique and specialty retailers like Harrods in the ‘United Kingdom’ and ‘Destination Maternity’ in the United States.

Cake Lingerie is exquisite, feminine, fashionable and tasteful.  Cake’s beautiful styles are cleverly engineered to look light and flatter the body, whilst delivering exceptional comfort and support. Cake products are produced to exceptionally high quality standards, using chemically certified fabrics and all materials subject to stringent fabric, dye and product testing.

‘LET THEM EAT CAKE’ is the gorgeous new collection from Cake and the styles become progressively more delicious as the recipe evolves.  The collection is made up of spectacular styles in Plum Pudding, French Vanilla, Meringue and Blueberry. Inspired from vintage wallpapers, china tea sets to old school Hollywood glamour, results in the selection of rich navy blue prints, deep reds, crisp whites and angelic blue for timeless appeal.

Constructed from a delightful mix of soft lace, stretch fabrics and luxurious satin.  All bras are cotton lined and feature cleverly disguised drop cups for easy feeding. Inbuilt support ensures shape and comfort are delivered, in a garment that looks amazing and is a joy to wear.

With no detail spared, Cake is prepared to exceptionally high quality standards, using chemically certified Eco fabrics and accessories and with all materials being subject to independent stringent fabric, dye and product testing in accordance with EU prescribed standards.

Cake Lingerie takes pride in offering lingerie indulgences to new Mums that are designed to make them feel special, products that celebrate being a women and becoming a Mother.  For all pregnant and breastfeeding Mums, it’s definitely time to treat yourself to some Cake.

For more information, please contact Keith Hyams, Sales and Marketing Director at keith@cakelingerie.com or on +61 421 805 110.

Angela Barbagallo

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9423 4767  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010

Luxurious Maternity Lingerie - Cake Lingerie

07_0150  08_0350 

Cakelogo_web

A Piece of Cake

Cake Lingerie is an Australian designer brand, specialising in the creation of
luxurious maternity lingerie, nursing bras, sleepwear and nightwear. Inspired by
vintage old-school glamour, Cake intimates are classically styled for timeless
appeal and created to exude femininity and elegance in its wearer.
 
Cake was born in 2008 when its founder; Tracey Montford yearned for beautiful
lingerie during her pregnancy. All she could find was matronly, high cupped,
uninspiring, unflattering and poor quality product that did nothing for her self-
esteem, during this period of vulnerability.
 
The Cake Lingerie collection is exclusively designed ʻBy Mothers for Mothersʼ to
provide versatile intimates for daily and occasion use. Flattering cup coverage
that is individually refined in each cup size, Cake Lingerie is meticulously crafted
for a secure, appealing profile, to maintain exceptional fit & support. 
 
Cake products are produced to exceptionally high workmanship standards, using
only quality and chemically certified fabrics and accessories as part of its social
and moral responsibility. Fully functional with seamless cotton lining and easy
drop down feeding clips, Cake Lingerie is a comfortable fashion must have!
 
With astonishing attention to detail, this gorgeous collection aims to make women
feel special every day. Cake Lingerie is attracting tremendous worldwide acclaim
and stocked in some of the most prestigious specialty and maternity boutiques.
Cake continues to infuse style and innovation to bring confidence to the new
generation of pregnant and breastfeeding mothers around the world.

French Vanilla  Plum Pudding

Why Cake?  

Cake is rich, fun, indulgent, satisfying and delicious! Cake Lingerie embodies
these very same emotions. And it has been created with you in mind. Are you
ready to try Cake? 

Angela Barbagallo

Blog written by Angela Barbagallo, Fashion Stylist
Style Angel Corporation Pty Ltd
1 Bracken Close   Engadine NSW 2233 Australia
    Ph  02 9520 9940   Fax 02 9423 4767  Mob 0407 032 531
angela@styleangel.com   www.styleangel.com 

©Style Angel Corporation 2010