Just got back from a great 4 hour personal shopping experience in Pitt Street Mall with 2 lovely ladies from the Central Coast. The new Westfield and mid city centre are looking great so many great shops and the winter collections are looking awesome.
The GAP store was packed and they have awesome jeans for curvy ladies. Bring on winter is all I can say.... And Zara!
Most of my clients find shopping stressful! My secret is to know what you are looking for, have a plan where you want to go, look around the store and check out your best colours, pick up each item, feel the fabric, look at the lines and design and shape BEFORE you try it on! It will save you thousands $$$ in disasters!
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TERMS AND CONDITIONS Offer valid in diana ferrari retail stores between 9 February 2011 and 13 February 2011. Offer not valid in diana ferrari clearance stores or DFO outlets. Not available in major department stores or independent retailers. $25 gift voucher can only be used once and must be applied as a total in a single transaction. Gift voucher is valid for Fusion cardholders only and will expire after 13 February 2011. Gift voucher not available for use on custom made footwear purchases, gift card purchases, against prior purchases or laybys and is not redeemable for cash.
Levi’s® Brand Introduces Revolutionary Fit System that Focuses on Shape, Not Size Levi’s® Curve ID Is Company’s First Global Women’s Denim Line
Levi’s® – the original, definitive jean brand – announced a new line of custom fit jeans made to fit the curve of a woman’s body. The new line, Levi’s® Curve ID, utilizes a revolutionary fit system based on shape, not size and was created as a result of studying and listening to more than 60,000 women around the world.
Through this research, Levi’s® designers created a new approach to measuring a woman’s body and identified three distinct body types that account for 80 percent of women’s shapes universally. The three Levi’s® Curve ID fits are based on these universal body types.
“Since we first patented women’s jeans 75 years ago, no one has changed the formula for finding the perfect fit,” said You Nguyen, senior vice president of Merchandising and Design for the Levi’s brand. “Our revolutionary approach looks beyond waist size to address the true curves of a woman’s entire body. We’ve created three custom fits that address a range of body shapes, allowing women to find their perfect fit and ultimately helping them feel confident and sexy in their jeans.”
Unlike other denim brands, Levi’s® Curve ID utilizes a unique, customized fit system focusing on a woman’s shape and proportions, not her size. The designers studied the bodies of more than 60,000 women to develop three custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body – and include:
Slight Curve – designed to celebrate straight figures Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.
Bold Curve – designed to honor genuine curves Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
Levi’s® Curve ID fits will begin rolling out in select Levi’s® retail store locations in the U.S. and retail locations in Asia and Europe throughout spring/summer 2010.
Each store will have trained fit experts to measure women, identify her Levi’s® Curve ID and help her find the best fitting jeans for her body type and style preference. A global digital fitting room will launch September 1, 2010 on Levi.com where women will be able to find their Levi’s® Curve ID, explore product demos and learn more about our fit science.
Have you ever been on a shopping trip and spotted an item of clothing that you loved on the rack?
Maybe it was a dress? Perhaps a top or skinny jeans? Or a skirt? Ever bought the dress, top, skinny jeans or skirt then taken it home, only to banish it to the wardrobe, drawer – or worse – the blanket box, forever? As women, all of us have done this! We’ve made a wrong decision when it comes to clothing…and wasted money and cluttered our house up in the process.
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Blog written by Angela Barbagallo, Fashion Stylist Style Angel Corporation Pty Ltd 1 Bracken Close Engadine NSW 2233 Australia Ph 02 9520 9940 Fax 02 9520 9018 Mob 0407 032 531